Instagram is one of the best social networks to advertise on. It has grown to be just as big of an advertising platform as its parent company, Facebook.
As of April 2017, Instagram hit over 700 million monthly active users.
That’s more than double the monthly users who are active on Twitter.
Your best bet for Instagram success is to share stunning visuals and high-quality photos.
This approach creates opportunities for nearly every kind of company. After all, even brands in the most boring industries can post pleasing images and videos to captivate an audience.
They can do this even if they don’t have a tangible product.
Add in a branded or targeted hashtag and you’ll be connecting with your ideal customers in no time.
But if you’re not sure how Instagram ads work, you may be feeling overwhelmed.
If you’re not quite sure how to use Instagram ads or you’re worried about how much they cost, read on to find out how you can run effective Instagram ads on any budget.
Why you should advertise on Instagram
Instagram is growing and it’s growing fast.
It doesn’t look like it’s going to stop anytime soon, either.
As a matter of fact, the number of companies using Instagram for marketing has almost doubled since 2016.
And as of March 2017, 1 million accounts were advertising on Instagram using the business profile feature.
In March of 2016, just a year earlier, only 200,000 accounts were advertising. That means the total number of advertisers on Instagram grew by 5x in just one year!
And this incredible growth is all for a good reason.
Marketers know it’s worth it.
Instagram mobile ad revenues could reach $2.81 billion in 2017, according to a study by eMarketer. This would account for a whopping 10% of Facebook’s total revenue.
The same study also predicts that Instagram will have a higher net mobile display ad revenue in the U.S. than that of Google or Twitter.
So Instagram is not only growing considerably, but it’s also bringing in some serious cash for businesses.
It’s attracting tons of big brands because it’s well worth it to advertise there.
But even if you’re not a multi-million dollar brand, Instagram ads are still just as important for you to use (if not more important).
Here’s why any size business should consider Instagram as a way to promote their brand, services, or products:
- Anyone can advertise on the platform.
- You can target audiences with Facebook data since Facebook now owns Instagram.
- Audience engagement is limitless. Businesses can interact with users in the comments section of their photos.
- Ads look just like any other shared post on Instagram, which makes them feel less conspicuous.