Pay-Per-Click (PPC)


Q : What is PPC?

A : It stands for pay-per-click, a model of digital marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically on the search engine.


Q : Why does your company needs PPC services?

A : Search engine advertising is one of the most popular forms of PPC. According to Google’s analytics, 73% of your customers click on the 1st link they see when they press the “Search now” button. Therefore it is a very profitable for your business to show up on the very top of the Google’s results.


Q : How to run PPC Ads?

A :Google Ads (formerly known as Google AdWords) is the single most popular PPC advertising system in the world. The Ads platform enables businesses to create ads that appear on Google’s search engine and other Google properties.


Q : How does it work?

A :Every time your ad is clicked, sending a visitor to your website, you have to pay the search engine a small fee. When PPC is working correctly, the fee is very small, because the visit is worth more than what you pay for it. In other words, if you pay Rs.10 for a click, but the click results in a Rs.1000 sale, then you have made a hefty profit.


Q : What does a company requires to run a successful PPC Campaign?

A :   Landing Page Quality – Creating optimized landing pages with persuasive, relevant content and a clear call-to-action, tailored to specific search queries.


Q : What is a Landing Page?

A : The goal of a great landing page is to increase conversion rates in order to reach your marketing or business growth goals. A landing page can be your homepage, or another page within your systems,

       or it can be a standalone page created for a specific campaign, sale, or product.


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